Tomoka Murakami Works
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Kinby

Kinby

Introduction video

Kinby is an online toolkit to arrange blood drives in a few simple steps.

Blood drives are one of the most impactful community service events you can host, regardless of age, experience, or donor eligibly status. 
Kinby wants to humanize this cause, and bring down the fear or misconception anyone may have. 

Kinby’s toolkit is a step-by-step process to put together your event, and we can connect captains of blood drives to medical organizations.
There’s also promotional material you can print or post to best reach your community.
For blood donors, we offer a on the spot eligibility check, and can show you nearby places for a donation session.

Anyone can be a hero.
Save a life today.

Thesis Advisor: Adam Katz
SVA MFA Designer As Author + Entrepreneur Program
Venture 2019

 
Landing page of website

Landing page of website

 
Account holders can set up sign-ups for their blood drives, and save current/past event data online

Account holders can set up sign-ups for their blood drives, and save current/past event data online

 
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Why Kinby?

The name was chosen to include the world “kin.” Blood is the common denominator for all humankind, but it should be approachable. 

 
Find a nearby donation site and book appointments

Find a nearby donation site and book appointments

Check donor eligibility status

Check donor eligibility status

Toolkit user flow (video)

 
Example of assets created by using Kinby’s toolkit

Example of assets created by using Kinby’s toolkit

Customize your event promotional material

Customize your event promotional material

 
Illustration style

Illustration style

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Invitation cards to current blood donors

Invitation cards to current blood donors

You can view the keynote presentation here.