Mister Softee Rebranding
Mister Softee is a ice cream truck company that has become a cultural icon in the American summer.
However, due to the recent growing numbers of rival soft serve trucks in the streets of New York,
the company is facing competitors that strongly resemble their brand.
This project aims to differentiate and revitalize Mister Softee, while retaining the brand's uniqueness.
*This project is a hypothetical concept and not affiliated with the Mister Softee company.
All rebranding aspects are created for educational purposes only.
Art Direction: Kevin Brainard (SVA MFA Design)